Facebook 201: Improving your Marketing Strategy

Facebook Basics Every Brand Manager Should Know

Presented by: Jason Kocina, President of Checkerboard Strategic Web Development

Facebook is a corporate marketer’s dream. The site continues to introduce tools designed specifically for businesses, and companies are coming up with creative ways to use this incredibly flexible promotional channel. Ford recently decided to forgo the auto shows and revealed a new car on Facebook.Vitamin Water invited Facebook users to dream up a new flavor.

Why market through Facebook? There are 4 billion minutes spent on Facebook each day, and over 200 million active users. Facebook’s fastest growing demographic is those 35 years old and older. And more than 6 million users become fans of pages each day.

Simply put: Facebook is today’s version of word-of-mouth advertising.  It offers an easy way to publish your content, and for your clients and prospects to share it with their friends and colleagues.

Gone are the days when an ad in the Yellow Pages was your most effective marketing strategy. Today people go out of their way to avoid ads. You need to speak directly to your customers where they want to spend their time and where they want to learn about products.

You will learn how to apply sound marketing strategies to today’s technology.  We’ll walk you step-by-step through building a page, posting content to it, and evaluating its effectiveness. After this two-hour seminar, you’ll leave ready to develop your own Facebook page and with an understanding of how to market through it.

Learn how to:

• Build a Facebook page.
• Build a fan base. The first 100 fans are often the more difficult to get. We’ll give you tips on getting started.
• Develop and distribute content through Facebook.
• Evaluate the quality of your content. Is it pulling people into your sales cycle?